Apple Wallet passes as a service

Turn tickets into passes
people actually keep.

A PDF gets lost in an inbox. A Wallet pass sits on the Lock Screen at the right moment, updates when the gate changes, and scans in a second. Design yours once, then issue one at a time or a whole booking from a spreadsheet.

No app required for your customers — tapping the link on an iPhone opens “Add to Apple Wallet” straight from Safari.

Aurora Live
SEAT
K12
EVENT
Aurora Live
DOORS
Sep 12, 2026, 7:30 PM
VENUE
Olympia Theatre
TICKET HOLDER
M. Mullins
TYPE
General Admission
PREVIEW-0001
1 field on the back

How it works

01

Design a template

Pick a style, set your colours and logo, and decide which ticket details land in which slot on the card. The preview is rendered by the same code that signs the real pass.

02

Issue passes

One at a time from the dashboard or the app, or a whole booking from a CSV. Each holder gets a private link.

03

Keep them current

Change a gate or cancel a ticket and every phone holding that pass updates itself. A voided pass stops scanning.

Pricing

Customisation and bulk issuing are the paid tiers. Everything else scales with volume.

Free

Free
  • 25 passes / month
  • 1 template
  • Starter template only
  • One pass at a time
  • Signed with ours
Start free

Starter

€19 / month
  • 500 passes / month
  • 5 templates
  • Your colours, logo and field layout
  • One pass at a time
  • Signed with ours
Choose Starter

Agency

For agencies
€99 / month
  • 10,000 passes / month
  • 50 templates
  • Your colours, logo and field layout
  • CSV bulk issuing for agents
  • Sign with your own Apple certificate
Choose Agency

Bespoke pass design, artwork and onboarding are quoted separately — that work is where most of the revenue in this model lives.